FTC Revises Guidance to Businesses on Disclosures in Online Advertising
Image: Mograph
The Federal Trade Commission is updating its “Dot Com Disclosures: Information About Online Advertising,” a document that advises businesses how federal advertising law applies to advertising and sales online, and now the public has a say in what revisions should be made to reflect a technologically transformed world.
As the Internet domain has changed dramatically with mobile marketing and online social networking since the guidance was first released in 2000, FTC is now seeking public comment about how it should be modified to mirror these advances.
The agency is particularly interested in revisions that include the technical and legal issues marketers, consumer advocates and others believe should be addressed.
The 2000 document stresses that the same consumer protection laws apply to marketers whether they operate online or not, and online marketers should provide clear and straightforward disclosures of information consumers need to make informed online-purchasing decisions.
FTC will seek public comment through July 11, 2011. Interested parties can submit written comments electronically or in paper form.
Related posts:
