HP Helping Telecoms Grow Business in Creating App Stores
HP’s new solution enables communications service providers to offer customers a faster and easier shopping experience where they are able to download and manage mobile services and entertainment content.
According to HP, CSPs are being used to win and retain customer loyalty in a changing mobile internet market.
HP SDP Storefront Portal is based on the company’s service delivery platform technology. It enables two-sided business and can monetize business assets through an easy-to-use marketplace, partner relationship management functions and a test-and-certification module.
“The success of mobile operator app stores will depend heavily on front-end ease of use that appeals to subscribers as well as back-end SDP infrastructure that attracts developers,” said Shira Levine, directing analyst at Infonetics, an international market research and consulting firm. “Solutions like HP’s that expose network assets such as call control, location, messaging and presence will help developers create the new services that operators need.”
“To reclaim their place in the mobile value chain, CSPs must build attractive app stores that both consumers and developers can take advantage of,” said David Sliter, vice president and general manager, Communications and Media Solutions, HP Enterprise Services. “App stores depend on developers, and the new HP SDP Storefront Portal solution will allow CSPs to engage and manage an exponentially larger developer community.”
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