SAP Program Allows Partners to Sell Analytic Applications on SAP Portfolio

SAP is introducing a program that enables SAP channel partners to build, market and sell analytic applications based on technology from SAP’s BusinessObjects portfolio.

SAP partners can use the BusinessObjects portfolio to build predefined or pre-configured solutions. The program also encourages both SAP services partners and SAP software solution and technology partners to build and offer solutions via the infrastructure.

SAP said it will offer channel partners the means to more easily extend their reach by marketing and selling their intellectual property to others with similar needs throughout the SAP ecosystem.

“The new build-and-sell model presents a compelling value proposition for all parties — customers, partners and SAP,” said Fritz Neumeyer, senior vice president, Volume Reseller and Services Partners, SAP. “This new approach supports partners in delivering repeatable and sustainable solutions that are quickly deployable for rapid return on investment. The solutions are built upon the power of partners’ industry or line-of-business expertise.”