The Office of the National Coordinator for Health Information Technology of the U.S. Department of Health and Human Services announced Tuesday the launch of its Million Hearts Risk Check Challenge.
The challenge aims to develop a mobile application which will help its users to conduct health risk assessments, locate places where they can avail of blood pressure and cholesterol check-ups, and then use the results to create a heart health improvement plan to be consulted with their doctors.
The contest proper began on July 27 and winners will be declared in December. The winning developer will receive $100,000 and five other finalists will win $5,000.
The winning application will be used in the Million Hearts initiative. It is a public-private program which aims to avoid one million heart attacks and strokes using clinical and community prevention.
The Centers for Disease Control and Prevention and the Centers for Medicare & Medicaid Services will be co-leading the program with HHS.
Federal agencies, doctors, nurses, pharmacists, other health care professionals, private insurers, businesses, health advocacy groups, and community organizations are also involved in the program.
The new app will be first deployed in Baltimore, Chicago, San Diego, and Tulsa as part of the comprehensive national education campaign endorsing screenings for cholesterol and blood pressure.
Outdoor, radio, and print advertising and other community focused events will be used as chief campaign promotion.
Pharmacies and retail clinincs located in the participating areas will also provide low-cost screenings and assist customers in explaining the results to their respective physicians.